Ivory soap is known for its purity, but i thought it was harsh and eventually discovered that people in the soap industry agree (personal communication). Rinse and repeat though shampoo manufacturers direct us to apply shampoo twice, the second application often seems unnecessary. maybe it's a ploy to induce us to repurchase more often? meanwhile, everyone knows soap is poor shampoo because it makes your hair gummy. ironically, washing hair with soap can work quite well if the soap isn't too complicated and you apply it twice. more generally, soap scum often rinses off after a second washing with the same soap. when i have to wash one or two things in my kitchen, i use soap instead of detergent. another techniq...
Damned Lies & Alternatives